Built for the people who actually press publish.
Bark is a brand and content publishing platform for teams that manage more than one brand and more than one social account — agencies, in-house marketing teams, and the people running both at once.
Why it exists
Managing a brand's social presence tends to sprawl across a folder of assets nobody trusts, a spreadsheet nobody updates, a scheduler that publishes but cannot read, and six native apps you check in rotation for replies. The work is not hard. Keeping it coherent across several brands is.
Bark collapses that into one place: the assets, the calendar, the publishing, and the conversations that follow. It talks to each network through its official API — no scraping, no automation that violates a platform's terms, no shared passwords — so what you build on it keeps working.
What it does
One home for the assets
Logos, photography, video, and the approved copy that goes with them — versioned, tagged, and searchable, so nobody publishes last quarter’s artwork by accident.
Publishing that stays scheduled
Compose once, preview per network, and schedule across Instagram, Facebook, LinkedIn, X, TikTok, and YouTube. Bark publishes at the time you set, through each platform’s official API.
Every reply in one inbox
Comments and messages from every connected account land in a single view, threaded against the post that prompted them, and you reply without leaving the page.
Access you can reason about
Organisations, brands, and roles. A freelancer gets exactly one brand; an agency lead sees the portfolio. No shared logins.
Who runs it
Blue Paw Labs
Operator of Bark — Sole proprietorship (Einzelunternehmen) under Swiss law
Bark is designed, built, and operated by Blue Paw Labs, an independent software business based in Frauenfeld, Switzerland. It is funded by the people who pay for it rather than by advertising, which is why the product has no reason to collect data it does not need.